A Texan neighbour gives Sabine Beer a fresh aloe vera leaf as an insider's tip to use on her inflamed, dehydrated skin. The effect of fresh aloe vera impresses Sabine Beer so much that when she returns to Germany, she only uses aloe vera cosmetics. However, she is disappointed with the products available on the market or rather the strongly diluted aloe vera powder they contain.
The idea of making cosmetics from the fresh pure gel of the aloe vera plant is born.
Start of her own controlled organic cultivation of aloe vera plants: First, 4,000 aloe baby plants are planted on the two-hectare fields of the Finca Verde – the forebears of the approx. 20,000 plants that exist today.