The milestones in the history of Santaverde

Santaverde Finca Felder

1985

Sabine Beer and her husband buy the Finca Verde in Estepona, Andalusia (Spain) as a private holiday home on the Costa del Sol.

sabine beer aloe vera feld santaverde

1986

A Texan neighbour gives Sabine Beer a fresh Aloe vera leaf as an insider's tip to use on her inflamed, dehydrated skin. The effect of fresh Aloe vera impresses Sabine Beer so much that when she returns to Germany, she only uses Aloe vera cosmetics. However, she is disappointed with the products available on the market or rather the strongly diluted Aloe vera powder they contain.

The idea of making cosmetics from the fresh pure gel of the Aloe vera plant is born.

Start of her own controlled organic cultivation of Aloe vera plants: First, 4,000 Aloe baby plants are planted on the two-hectare fields of the Finca Verde – the forebears of the approx. 20,000 plants that exist today.

santaverde logo 440x50

1988

Official establishment of the Santaverde Gesellschaft für Naturprodukte mbH.

Aloe-Vera-Feld-Ernte

1990

Harvest of the first mature Aloe vera leaves after a growth period of 3-4 years.

Aloe-Verarbeitung

1991

Development of the company's own method for processing the fresh Aloe vera leaf gel without using any additives.

1994

Launch of the first Santaverde natural cosmetic product: Aloe vera juice for skincare.

Rezepturprinzipgrafik 440x200

1995

Development of a new formulation principle for natural cosmetics: substituting the usual water phase for pure, organic Aloe vera juice.

Until today, the formulation principle is the basis of all Santaverde products.

Launch-Kosmetik-Santaverde

1997

The first Santaverde products are sold via pharmacies, organic food shops and natural cosmetic specialist stores.

 

Aloe-Vera-Pflanze-EU

2003

Santaverde receives the first research funding from the European Union for the gentle processing of fresh Aloe vera leaves.

2005

A second research funding from the EU for the effectiveness of cosmetic products on the skin confirms the exceptional effect of the Santaverde formulation principle.

aloe vera naturkosmetik spezialpflege kosmetik

2006

Relaunch of the Santaverde brand design and presentation of new, innovative natural cosmetic products.

 

Santaverde-Laboratorio
cashew

2007

Construction of a production laboratory at the Santaverde Finca in Spain with factory shop for interested visitors and seminar rooms for training.

Brazil: Santaverde acquires an overgrown cashew nut plantation in the northeast of Brazil and develops the luxury anti-ageing cosmetic range xingu.

Green Spa 2010 440x150

2010

Launch of the professional cosmetic concept Santaverde Green Spa – Santaverde now offers training in their own academy in Hamburg for beauticians and spa specialists wishing to give Santaverde treatments.

Santaverde-Messe-Tokio

2011

Santaverde is presented to the Japanese public at the organic specialist trade fair in Tokyo.

 

Artikel Instyle Polen

2012

Russia becomes a new export partner. In Moscow, the Santaverde brand is stocked in the still very rare natural products stores.

Poland becomes the next European export partner to join the existing group. Numerous articles appear in the Polish press in the first year of launch in Poland.

academy

2013

Move to a former chocolate factory in the Hamburg suburb Groß Borstel. The office and training centre of Santaverde (the academy) are now housed together in new, stylish studios and loft apartments.

Santaverde Naturkosmetik aloe vera pflege age protect
Vegan-Siegel

2014

Launch of the anti-ageing cosmetic range age protect with the ingredient Aloe vera blossom nectar, up till now unique in the cosmetic sector.

With the vegan certification seal, confirmation is received that all Santaverde products are 100 % vegan.

markenbild EN 440x150

2014

Relaunch of Santaverde visuals with eye-catching presentation of the Santaverde Aloe Vera and Aloe Vera flower also launch of Santaverde claim pure intensity.

XINGU age perfect 2015 440x200

2015

Renaming of the xingu high antioxidant prevention line to XINGU age perfect and relaunch of the visual identity through eye-catching presentation of Brazilian beauty-boosting plants with Aloe Vera.

age protect awards

2015

At the beginning of the year our age protect series convinced at one of the most important beauty awards: In January, the age protect cream was awarded with the Prix de Beautè of the Swiss magazine "annabelle" in the category "Natural cosmetics prestige & popular. In February the age protect series received a nomination of the GALA Spa Awards. In late April the entire series won the prestigious SPA Diamond Award from the Busche Verlag in the category "Green Anti-Aging". The jury of the SPA Diamond was enthusiastic about the Aloe vera blossom nectar as an innovative and at the same time profound active ingredient from a certified organic cultivation. Blessed was the scientific approach and the transfer of knowledge to the products.

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